Insight

Gen Z is a highly digitised and creative generation with 80% identifying as creative. The rise of platforms such as TikTok and Instagram have resulted in a generation of creatives making and sharing content through instructional videos, some very successfully.

 

Solution 

We will launch Airbnb school, replacing airbnb online experiences. Taking instructional online experiences into the physical realm, we will host workshops that platform young or less experienced creators (small fish) as cohosts next to their idols and field leaders (big fish).

Execution

Big Fish will create a call to action, offering smaller-time creators in specific fields an opportunity to state their case to co-host a workshop alongside one the discipline’s superstars.

Application videos will generate traction from potential cohosts, as well as targeting spotlighted talents many followers.

Workshops will be run quarterly, hosted by Airbnb and open to the public to attend, naturally appealing to fans of both hosts and prompting user generated content.